Library of Formatting Examples:Advertisements/32A

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Correctly-formatted text

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[blank line]
[blank line]
[blank line]
[blank line]
THE GOLDEN MEAN.
[blank line]
[blank line]
White flour is a clogging constipating food that paves the
way to appendicitis, etc. Coarse wholemeal irritates the
digestive tract and wastes the nourishment that should remain
in the body.

[Illustration:

/*
"ARTOX"
STONE
GROUND
*/
]

"ARTOX" Pure Wholemeal
is the Golden Mean.

It contains every atom of the wheat,
but so finely ground that it will not
irritate the most delicate digestion.
Its regular use acts like magic in
keeping the internal organs clear and
clean.

<sc>You can make everything</sc> with it, even sponge cakes, <sc>AND
IT MAKES EVERYTHING NICER</sc>.[*** A bit tricky]
[blank line]
[blank line]
Our Handsome Booklet[*** part of same ad]

"Grains of Common Sense," will tell
you more about "ARTOX" and give
you recipes for a veritable banquet
of delight. <i>Send for a post free copy
now.</i>

"ARTOX" is sold by Health Food
Stores and Grocers, 3lb., 7lb., 14lb.
sealed linen bags; or 28lb, sent direct,
carriage paid, for 5s.
[blank line]
[blank line]
/*
APPLEYARDS, Ltd.

(Dept. O.)
ROTHERHAM.
*/

[Illustration: Grains of Common Sense]

Tricky inline formatting

This is a full-page ad with two parts, each having a captioned illustration. It happens to contain a very unique sentence in how it makes use of small caps. The beginning of the sentence is in Mixed Small Caps, but the end is all-caps small caps, and the middle is normal text. With everything going on in an ad, don't forget to do a once-over looking at inline formatting. The marketers used every formatting trick in the book to try to get your attention.

To comment or request edits to this page, please visit the LoFE discussion thread.
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